A foundation helps even out skin tone and improve complexion, but choosing the best one out of hundreds of products available in the market can be overwhelming. If you’re wondering how to buy the best foundation, here are seven tips to help you:
- Try it first
The answer to how to buy the best foundation is simple – try it out before buying it. If you buy a foundation and later find that you are not satisfied with it, you can’t do anything to rectify the mistake as you’ve already purchased it. Ask the salesperson for a sample, try out different foundations, and then buy the one you like the best. - Choose a product according to your skin type
Pick the foundation that suits your skin type to ensure that it’s the best one for you. If you have dry skin, a liquid foundation that can moisturize it is the best bet. If you have oily skin, a powder product is what works best. - Choose a foundation with SPF
If you are going to be exposed to the sun, you should buy a foundation with SPF of at least 15 to protect you from the harsh rays of the sun. After using the foundation, apply sunscreen as well for complete protection. - Match the product with your undertone
Check out your skin undertone and then buy a foundation that matches it. The first thing is to understand your skin undertone. If you have a pinkish complexion, your undertone is warm, while a bluish/greenish/olive complexion means a cool undertone.
When you don’t see a clear tint, you have a neutral complexion. If you’re wondering how to buy the best foundation, check out the tone indicated and buy it to match your undertone. - Decide the coverage
Select a foundation depending on the coverage you want. If you don’t mind letting your freckles show through, go with a light foundation. If you are comfortable with an airbrushed look, choose a foundation that provides medium coverage. If you want to hide every single blemish, you can choose a foundation with full coverage. - Check it in natural light
The mistake most people do is that they test a foundation in a store in artificial light, but this will not help you understand how it looks. Instead, check it in natural light. If you are in a store, stand near the door or a window and check yourself in a mirror to get a better idea. - Yellow or pink?
People get confused between yellow and pink shades of a foundation. Yellow-based foundations are more popular as they suit all skin tones, while pink is ideal for people with fair skin. In practice, you don’t need to worry about yellow and pink, so check the other guidelines to decide the foundation apt for you.
These tips on how to buy the best foundation can be used as guidelines when shopping for a foundation.